Hijinx IPA
The Hijinx beer can label is designed to capture the playful and adventurous spirit of an IPA while remaining consistent with Great Beyond's brand identity. Bold colours, abstract shapes, and whimsical elements combine to create a dynamic and engaging composition. The vibrant colour palette reflects the IPA's bold flavour profile, while the playful typography and illustrations convey a sense of fun and excitement.
The overall design aims to appeal to a wide range of IPA enthusiasts. The label's eye-catching visuals are designed to stand out on the shelf, while the whimsical details add a touch of intrigue. By balancing bold and playful elements, the label effectively communicates the beer's character while maintaining a strong connection to the Great Beyond brand.
Illustration and Design - Liam Macsweeney
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