Yoh Brew Packaging design

Yoh Brew Packaging design. 3 beer labels, variety pack and advertising collateral

Yoh Brew focuses on making the beer drinking experience as captivating as possible. Each beer is inspired by a South African location that par with a unique illustration from a contracted illustrator from that area. As a result, you have beautifully Illustrated cans as unique as the delicious beers and it's inspired locations.

Yoh definition : Exclamation of surprise
"Yoh! that's a delicious brew"

Brew/ Bru : South African slang term for a friend
"Whatsup my Bru"

Custom Yoh Brew gothic type face

3 labels created

3 hypothetical artists located from the location the beer's flavour and beer type takes inspiration from

1. Gold rush lager

Inspired by Johannesburg's gold rush

2. Fynbos Pale ale

Inspired by the Western Cape's famous fauna and flora

3. Sugarcane South African Pale Ale

Inspired by kwazulu natal's historic crop sugar cane

3 can variety pack with up-cycled packaging poster

To cut down on waste the secondary packaging doubles as a free collectable poster. The packs randomly include one of the artworks featured on one of the three can designs