Mini Cooper - Big Love Illustrated
Portraits Campaign
MINI has developed a new brand strategy around the concept of BIG LOVE which is a founded on inclusivity and diversity of people. The narrative that goes with this is ‘’WE’RE ALL DIFFERENT, BUT BETTER TOGETHER’’
A campaign was developed around illustrating customers and staff and then displaying the illustrations as a piece of artwork in the Mini Cooper dealerships
I was one of a few hand picked South African illustrators chosen to capture the likeness of 27 Mini Cooper customers and staff.
Illustration - Liam MacSweeney
Photography - thatgirlsisanda
Creative Direction - Old shanghai firecracker factory
